Abbizzo? Ah-BEET-zo or Ah-BIZ-oh? It’s made up- I accept either one… it’s imaginary Italian-American!
A story worth telling comes from the oft-underestimated steps beforehand… drawing from life, finding the threads and insights and throughlines, crafting and drafting— not just performing and disseminating.
The Abbizzo Story Cycle reminds us to work towards a story worth telling, one that will help customers see themselves using your product.
It’s about helping you by observing you in action, and debriefing and reflecting with you to prepare you for the future, with intention for your growth and well-being.
